So this is our last Guiding Principle and in it I will be encouraging you to pull together all the pieces from the last few months to get your business plan completed and provide you with a tool to ensure that you are able to measure your business activity end keep you on track.
An executive summary
A short description of the business - services, products and location
Defining the market with market research
Your marketing and sales strategy
Your management team and personnel and their credentials
Your unique selling point
All of this has been covered in the steps and guiding principles (with the exception of the marketing and sales strategy which I will cover in step 26, the executive summary, your management team and your operations).
Although the executive summary appears at the beginning of the document, it is actually written last as it does what is days on the tin! It is a precis of the whole document for lazy people who can't be bothered to read your whole business plan. Make sure if you are looking for funding that you really sock it to them!
It may well be that the only person in the business is you! Nevertheless, you need to give yourself a glowing report as to why you are the person to make this business such a success. Draw on all your experience and expertise, skills and talents, connections and networks to wow the reader and get them really wanting to back you.
Even though you may be the only person in the business you need to show that you have thought through all the operational requirements and who will do them.
For example, the cleaning the laundry, the bookkeeping the leafleting, the PR, the reception and phone answering, the banking, the marketing …
In the next blog I will talk about Managing your business with a flight deck.
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