Students on our anatomy, physiology and pathology courses often go on to take our Therapists Business E-Course.
Over the next few weeks, we will be providing the following Guiding Principles to help you set up your own successful business:
After 20 years of successfully running a business I should know a bit about business planning….
What I do know is that it isn’t an exact science, it gets easier the longer you have been in business, a crystal ball would be incredibly useful at the beginning (!) (how on earth do you predict and forecast your sales when you are just starting??!!) And you need to be able to find a balance between:
I did say it wasn’t an exact science. In fact we can draw comfort from this. There is no right or wrong way to plan your business, it is fine to do it your way. The important thing is to do it.
Let’s go back to the flying analogy. If you were learning to fly a plane- you wouldn’t be an instant success!!! Oh no, it would take many training and practice hours with your flying instructor to get you off the ground and even once you had earned your “wings” you would still need to keep your flying hours up to be able to keep your pilots license.
And so it is with planning and running a successful business. A continuous learning curve that gets more fascinating, exciting and satisfying the more you learn and put into action.
The plane gets bigger, the altitude higher, distance and speed increase.
I who used to change job every 2 or 3 years can safely say I have never been bored, unhappy or restless in my 20 years of running Gill Tree Training. Instead I have become a successful business woman who has been able to integrate a huge vision and basic business principles, whilst working energetically and spiritually.
I am here to help you do the same.
Whilst some will view a business plan as boring! (and it can be if you look at some of the very dry ones that banks will give you to fill out) it can be a creative and dynamic process.
A business plan gives you the opportunity to develop a sense of purpose and direction. A business plan for most people when they finally get round to doing it is done quickly to get it out of the way and then filed away to collect dust. It has very little to do with reality and has no steps to get you from where you are now to the supposed end of the plan where you collect the gold at the end of the rainbow.
A far better plan is something that is totally imperfect, flexible and achievable that helps you:
Analyse your current position
Realise how much money you’ll need to get started
Creates unity of purpose if there is more than 1 person in the business
Makes the case for a loan if required
This business plan guide is like no other! It will work with you on a practical, energetic and spiritual level. Imagine it being like going on a journey, an expedition and an adventure! You’ve already got your Therapists Business Passport, so all your need are:
A map: to avoid running your business by wandering around aimlessly
Compass: to give your business direction
Walking boots: to keep you grounded
Mirror: to reflect (on successes and failures)
Torch: to shine a light on what works and what doesn’t
Trowel: to dig deep
Tape measure: to go the extra mile
Candles: to shine the way for others
Matches: to go back to basics
A companion and mentor: to act as a sounding board
"May I also commend your instructor, Jane. She was so articulate and concise in her delivery of her material. The planning of her course and the methodologies she employed greatly facilitated learning, and her passion and depth of knowledge were both impressive and inspiring. I've been teaching 22 years and have a PhD in language pedagogy, and she made this cautious digression in my career a very enjoyable experience for me"
- Rose Ní Dhubhda -
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