steps to running a successful business. Part 1

Published on 14th March 2019

When you take our ITEC anatomy, physiology and pathology course you are setting your self up to succeed as a therapist but you still need vital business know-how. Over the next months we will provide you with steps to setting up your own business. 

Students on our anatomy, physiology and pathology courses often go on to take our Therapists Business E-Course because they can benefit from information like that covered in this blog.

STEP ONE

Decide your business offering and business name

Hurrah! You’ve started the journey and remember- the hardest part of anything is getting started! Phew, so we’ve got the hardest bit out of the way…

Now the fun begins!!

Decide what you are going to be providing in your first year of business (hint- keep it simple, all your expansion ideas can happen-but later. Keep a note of them and even incorporate them into your business plan-more about that in one of the monthly guiding principle emails).

Why keep it simple? It is so easy for some of us to have too many ideas and we spread ourselves too thin and nothing ever really gets off the ground. If you are a creative type (like me!) agree with yourself that you are going to focus on “the one thing” but allow yourself to be creative in finding:

12 ways to market it

11 different ways to sell it

10 different promotional emails for it

9 different special offers for it

8 key contacts

7 favourite suppliers

6 guinea pigs to test it out on

5 people that can help you

4 ways to get in contact with you

3 different niche markets for it

2 different price structures for it

And a great support network!

For those of you who are more grounded, keeping it simple will be easy! Hurrah! Your challenge is to ensure it does actually get off the ground, that you stop perfecting it and stop procrastinating! So tell at least 10 people your launch date/price/business name and promise to show them your flyer and website next month and ask them to check up on you.

On the subject of business names- err you need one!

It could be Sarah Green Therapies or Paul Smith Homoeopathy or Bristol Reflexology and that is absolutely fine…

BUT!

Remember all your expansion ideas?! Imagine your business in 5 years from now- will it have moved on? Will your name be limiting it?

It took me 6 months to get my business name and then I didn’t come up with it. My sisters did at my cousins wedding. (Hint a glass of champagne definitely helps the creative process and get other people in on the act!).

Once you have got a name, test it out by asking strangers and people you know who will give you an honest answer- their opinion.

Once you have a name you need a colour scheme and a logo……

Is that enough to be working on for this week? Good luck and enjoy the process of creating a magnificent business!

Tip of the week

Whenever you have a challenging moment/difficult decision, think of a business person you admire and imagine what they would say and do.  That person becomes your virtual mentor. I have Anita Roddick, Richard Branson and the Dalai Lama on my virtual team! Boy does that help me gain perspective! What is a major problem for me- Richard Branson just laughs at!

 

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