So here we are one quarter of the way through, how is it going?
If you haven’t already done so, with your thinking and planning it is a good idea to consider short, medium and long term goals (as if you haven’t got enough to do huh!)
You don’t need to do anything major about them just start mulling them over. I am a big advocate of the subconscious mind being able to work away on ideas and solutions whilst we sleep, dream and daydream. You need however to give it some material to work on!
And now continuing the journey of your business success, you’re going to need some:
There’s nothing like a SWOT analysis to do that. It does help to take a look every 6 months or so at your Strengths, weaknesses, opportunities and threats.
Here is an example of the sort of things you might consider, to help get you thinking
and developing your own SWOT analysis.
Once you have written you SWOT you should take a look at your:
Weaknesses I am an advocate of playing to your strengths and getting other people to do the things we are not good at. Make sure that all aspects of running a business are being covered. You might need to rope in friends and family initially to help for free.
Strengths- turn them into USP’s (Unique Selling Points)
Opportunities-grab them with both hands if they fit your vision and does not mean you will become overstretched.
Threats- as far as possible do what you can to mitigate these. For example A Staff member leaves with database – make sure you have backups and clauses in your contract that ensure you can take action if this happens. Remember prevention is better than cure.
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- Matthew Millan -
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