You can read Part 1 here
Each step in this plan is meant to be an organic process a bit like gardening. It means you are continually revisiting it, to water it, feed it, weed it, prune it, dig up bits, compost bits, treat the greenfly and disease, sow new seeds and replant new shrubs.
Vision will be the lifeblood of your business giving it purpose and direction.
Sit down with a cup of coffee/tea/glass of wine, put on some music and just let any thoughts about how you’d like your life to be and what you’d like your business to include to just flow onto a notepad or laptop. There doesn’t have to be any order or logic. It doesn’t need to make sense, and you don’t need to know how you are going to achieve it. Just make sure it’s a compelling vision, giving details on what will you contribute, how will you be remembered and what will your legacy will be.
Once you have your vision in place (allow it time to gel, this may involve several cups of coffee or glasses of wine - over several sessions of course!) then think about what you want to achieve in year one.
A business plan will be anything from 1 year to 5 years in length (or more). I would suggest if you struggle to think too far into the future, you start with your first year.
For example; By the end of year one, I want a full clinic of 20 hourly clients per week, paying £50.00 an hour and working 46 weeks per year. (Pricing is covered in the “Passport to Business Success” Virtual Classroom.)
I want to work a maximum of 2 evenings a week and 1 Saturday per month.
Having done my market research, I know that I will get approximately 30% of my clients coming weekly, 30% coming fortnightly, 30% coming monthly and 10% coming as one off’s or on an occasional basis. *** Details of how to discover you clients buying patterns will be covered in the paid version of this Guiding Principle.
Now think about what you want to achieve in the next 12 months by dividing the year into quarters.
A three month chunk is so much more manageable than a year and suddenly planning gets a bit easier.
|Target number of clients per week||Marketing Goal||Other Goal|
|January||2||Website completed||Go on sales training|
Article published in
|Get book keeping system sorted|
|March||4||Mail out special offer to clients||Find a business mentor|
|April 1 weeks holiday||8|
|July 2 weeks holiday||12|
|December 1 weeks holiday||20|
Then think about setting your top 5-10 projects
These are likely to be in a new business (assuming you have a business name/have decided your niche/ set your survivial budget (as set out in steps 1-4)
Get marketing material written
Get website up and running
Meet sales targets…….
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- Cordelia Peacock -
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