Top Ten Projects

Published on 24th June 2019

Let’s carry on thinking about our top ten projects

Owning and managing a business requires a combination of working in the business (giving the therapy) and working on the business (marketing/sales/promotions/bookkeeping/cleaning/ stock control/answering the phone…..)

It is important that you allocate a decent amount of time to working on your business and your prices need to reflect this unpaid work.

So your top five to ten for this quarter could be any of the following:

1. Establishing the product including:

Deciding your pricing (Pricing is covered in the “Passport to Business Success” Virtual Classroom.) including course of treatments, special offers

Establishing customer buying patterns

Defining your niche

Deciding location

Conducting market research to assess supply and demand

Deciding your USP

2. Finalising marketing including:

Logo, brand, name

Completing website

Getting website listed on established referring sites

Establishing a sales funnel

Flyers written

campaigns

3. Financials

Set up costs

Breakevens

Cash flow forecast

Sales projections

Book keeping

Profit and loss

4. Legalities

Health and Safety at Work Act

License to practice

Registration with HMRC

Insurance

Data protection

Equipment and Building regulations

5. Social media

Developing a presence on Facebook, Linked In and Twitter

6. Sales

Developing a sales strategy

Developing a sales pitch

Making the sales calls

Money-back guarantees

Making the sale

7. PR

Writing articles

Writing a press release

Researching exhibitions and shows

Developing your reputation

Becoming an expert

8. Developing referrals

Networking with other therapists

Getting clients to come back and refer

9. Completing the business plan

An executive summary

A short description of the business - services, products and location

Defining the market with market research

Your marketing and sales strategy

Competitor analysis

Your management team and personnel and their credentials

Your operations

SWOT analysis

Your unique selling point

Financial forecasts

10. Developing customer care and after service sales

Treatment evaluation

Client happy sheets

Sourcing Products

Managing stock

There are bound to be things that you have thought of that I haven’t, so add them to the list and then prioritise them into order of what needs to be done most and least urgently. Then pick 3-5 that you think you could reasonably start and make good headway in the next 3 months. (Hint choose at least 2 from the higher priority list that you will enjoy doing and 1 that is going to be a chore but is a priority. Get someone to help you with any aspects you might struggle with. People love to help when asked.)

Many of the above list will overlap. So for example: establishing customer buying patterns from item 1 with greatly enable you to begin your business plan, item 9 and sales projections from item 3.

We’re going to begin there next time.

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