You may know that Essentials for Health really took off when we were written about in our local paper. We got a full page article which resulted in over 300 phone calls!
I wrote a press release and followed up with phone calls and offers of free massages and workshops to the Health and Beauty Editor. I highly recommend you do the same looking at the freebie local magazines many of us get through our door, parish magazines and of course the local paper.
Yvonne Wilcox the Chief Executive of the ICNM (Institute of Complementary and Natural Medicine) had a career in PR and has kindly agreed to share the following with you.
The ICNM provides the public with information services for the safe and appropriate choice of Complementary Medicine.
The ICNM actively supports the regulatory process for Complementary and Alternative Medicine (CAM). At present the ICNM is assisting several Working Groups in the field that are considering both Statutory and Voluntary Self-Regulation.
The ICNM administers the BRCP (British Register of Complementary Practitioners), established in 1989. This is the longest-running major register for CAM practitioners.
For info: http://www.icnm.org.uk/
HEADED PAPER OF COMPANY
Local Complementary Therapist REASON FOR RELEASE in AREA
Local therapist NAME is REASON FOR RELEASE ? INCLUDING WHO, WHERE, WHAT, WHY AND WHEN.
NAME, a member of the British Register of Complementary Practitioners (BRCP), says ?QUOTE ? THIS IS WHERE YOU CAN SAY SOMETHING SUBJECTIVE RATHER THAN OBJECTIVE.?
NAME has over NUMBER years of complementary practice experience. Working with organizations such as ORGANIZATIONS.
NAME is a member of the BRCP which is administered by the Institute for Complementary and Natural Medicine (ICNM). The BRCP is one of the longest-running registers of its kind in the country. Its members range from acupuncturists to aromatherapists, hypnotherapists and reflexologists, to name a few. In order to qualify to be a member of the BRCP, practitioners must prove their competence to practice by either completing an approved course or through an assessment made by the BRCP Registration Panel.
For more information on complementary medicine please visit the website at www.icnm.co.uk.
- ENDS -
For further information please contact:
NAME on CONTACT NUMBER THEY WILL BE ABLE TO REACH YOU ON
For information on the ICNM or BRCP please contact Yvonne Wilcox at the ICNM on 0207 922 7980
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